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Managing Donor Relations
The right message to the right people with the right rhythm.
Strategic Overview
donor history & analysis
campaign goals & objectives
the right message
the right people
the right rhythm
channel selection
ROI forecast & scenarios
annual plan spreadsheet
PLAN
Graphic Design
organizational branding
logo creation & modification
creative versioning
multiple proofs & file formats
creation of print collateral
social media banners & headers
website integration
landing page design
BRAND
Turnkey Production
variable data printing
bindery & finishing
mail processing
intelligent mail barcodes
full IMB postal discounts
mail tracking
targeted email follow-ups
gift processing
EXECUTE
Database Management
list cleansing & appending
change of address updates
salutation field creation
ic targeting
scattergraph analyses
list integration
pyramid prioritization
TARGET
MEASURE
Results Review
postmortem analysis
actual vs forecast
average gifts
response rates
email opens & click-thru’s
giving pattern study
return on investment
annual plan updates
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SynerVision Leadership.org I 35
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Performancem nce
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