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INFORMS Philadelphia – 2015

446

WC59

59-Room 110B, CC

Strategy/Strategic Planning II

Contributed Session

Chair: Karim Farhat, Stanford University, 475 Via Ortega, Huang

Engineering Center 245A, Stanford, CA, 94305, United States of

America,

kfarhat@stanford.edu

1 - Product Spacing and The Quest for Survival: Organizational

Learning in New Markets

Josué Reynoso, PhD Student, Rensselaer Polytechnic Institute,

124 Ferry Street, Apt. 203, Troy, NY, 12180,

United States of America,

reynoj5@rpi.edu

In new product markets, entrants make choices about the characteristics of their

products. Given the technological and market uncertainties, learning plays a key

role on the success of product strategies. While product differentiation is related

to faster learning, diffusion dynamics provide incentives to introduce products in

the vicinity of what is already in the market. Product-level data is used to analyze

this tension as well as pre-entry experience and order-of-entry effects.

2 - Is it Worth Trusting Your Manager?

Elena Kulchina, Assistant Professor, Duke University, Fuqua

School of Business, 100 Fuqua Drive, Durham, NC, 27708,

United States of America,

Elena.Kulchina@duke.edu

Researchers have long been interested in the role of top managers in

organizations. The research, however, has paid little attention to the social aspects

of the relationships between managers and owners. We focus one such social

aspectóthe asymmetry of trust between an owner and a manager. We

demonstrate that under-trusted managers are associated with lower firm

performance. Conversely, equal trust and over-trust have no negative association

with the performance of firms with hired managers.

3 - A Theoretical Synthesis of Research on Strategy

Implementation Effectiveness

Alex Tawse, PhD Candidate In Management, University of

Houston - Bauer College of Business, 4800 Calhoun Road,

Houston, TX, 77004, United States of America,

awtawse@uh.edu

,

Pooya Tabesh

Strategy implementation (SI) is a critical component of organizational

performance. Despite extensive efforts by researchers to define and develop

factors that determine effective SI, a comprehensive framework of SI has yet to be

developed. Through the synthesis of existing research, we propose a model that

defines the process of SI, summarizes tools that promote SI effectiveness, and

outlines three conditions for successful SI: coordination, commitment, and

capability.

4 - Can Divestiture Foster Parent-firm’s Innovation? Proactiveness,

Experiences and Relative Size

Kyungsuk Lee, Seoul National University Business School, 599

Gwanak-ro, Gwanak-gu, Seoul, 151-916, Korea, Republic of,

kxl5060@snu.ac.kr

, Dong-kee Rhee, Taewoo Roh

We investigate the impact of post–divestitures on innovative activities at firm-

level. This study integrated research on knowledge–based view and organizational

inertia and encompassed the model of financial distress in order to evaluate firm’s

proactive–ness. Our findings contribute to understandings of how proactive

divestiture can reinforce knowledge capacity, distant from previous studies that

regarded divestiture as a reactive action vis-‡-vis financial pressure.

5 - Quantifying Competitive Strategy: Decision Analytic Modeling of

Five-forces Framework

Karim Farhat, Stanford University, 475 Via Ortega,

Huang Engineering Center 245A, Stanford, CA, 94305,

United States of America,

kfarhat@stanford.edu

We present a decision-analysis model of Porter’s Five-Forces framework, with a

case-study in the solar PV industry. While capable of generating valuable insights,

the Five-Forces have been mostly assessed qualitatively. This model quantifies the

five competitive forces, and it accounts for market uncertainties as well as value-

chain decisions. Thus, the model provides executives with a practical and robust

methodology to evaluate future profitability and strategically position their

business.

WC60

60-Room 111A, CC

Flexible Manufacturing Systems

Contributed Session

Chair: Hakan Gultekin, TOBB University of Economicas and

Technology, Sogutozu Cad No:43 Sogutozu, Ankara, Turkey,

hgultekin@etu.edu.tr

1 - The Optimization of Agile Multi-Product Production Systems

through Markov Decision Process

Yuan Feng, Tsinghua University, Department of Automation,

Tsinghua University, Beijing, 100084, China,

fengyuan1216@gmail.com

, Wenhui Fan

In order to optimize the work-in-process (WIP) level in multi-product production

systems, Markov Decision Process is used to obtain the optimal workforce

scheduling policy, which dynamically allocates the cross-trained workforce

according to the system state. The results from simulation experiments show that

the WIP level of the optimal policy based on MDP is significantly lower than the

WIP levels under Longest Queue, Shortest Queue, Longest Time, Shortest Time

and Cyclic Policies in any case.

2 - Modeling and Analysis of a Flexible Manufacturing Cell with

Three Machines and a Robot

Mehmet Savsar, Professor, Kuwait University,

College of Engineering, P.O. Box 5969, Safat, 13060, Kuwait,

mehmet.savsar@ku.edu.kw

This paper presents a stochastic model for analysis of a Flexible Manufacturing

Cell (FMC) consisting of three flexible machines, one robot, and a pallet. Batch of

parts are conveyed into and out of the cell by the pallet, while the robot loads and

unloads the parts. The stochastic model is used to determine system performance

measures, including production rate of the cell and utilization of the system

components under different operational conditions.

3 - Cell Formation in under Uncertain Demand and Processing Times:

A Stochastic Genetic Algorithm (SGA)

Samrat Singh, Research Assistant, North Dakota State University,

1263 17th Avenue North, Unit 20 University Village, Fargo, ND,

58102, United States of America,

samrat.singhnepal@gmail.com

,

Gokhan Egilmez

This study addresses the stochastic cell formation problem with a newly proposed

stochastic genetic algorithm (SGA) approach considering stochastic demand and

processing times, thus capacity requirements. Statistical analysis was employed to

convert the uncertain demand and processing times into stochastic capacity

requirements. The stochastic nonlinear mathematical model (SNMM) and the

newly proposed SGA approaches are compared on 10, 20 and 30-product

problems.

4 - Balancing Dual Gripper Robotic Cells

Hakan Gultekin, TOBB University of Economicas and Technology,

Sogutozu Cad No:43 Sogutozu, Ankara, Turkey,

hgultekin@etu.edu.tr

, Betul Coban, Vahid Eghbal Akhlahi

We consider a production line consisting of a number of machines and a dual-

gripper robot. Each of the identical parts has a number of. The problem is to

assign these operations to the machines satisfying the precedence constraints and

to determine the robot activity sequence that jointly maximize the throughput

rate. We develop both a mathematical programming formulation and a heuristic

algorithm for this complex problem. The performance of the heuristic is tested

through computational study.

5 - A Mathematical Model for Perishable Products with

Price- and Displayed-stock-dependent Demand

Erhun Kundakcioglu, Ozyegin University, Faculty of Engineering,

Istanbul, Turkey,

erhun.kundakcioglu@ozyegin.edu.tr,

Arda Yenipazarli, Mehmet Onal

In this study, we introduce a single store multi-product order quantity model

incorporating product assortment, pricing and space-allocation decisions for

perishable products. We assume that the demand rate of a product depends on

the selling price and the on-display stock level of that item as well as other

products in the assortment. A heuristic method is developed to solve this complex

problem and the results are discussed with computational experiments to validate

the proposed approach.

WC59