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ISSN 1463-2438
Mention Brazil and a host of images spring to
mind. Without doubt its phenomenal success on
the football eld, Rio carnival, the FIFA World Cup
next year, the Olympic Games in 2016.
More recently it has been the country’s strength
as a nancial force to be reckoned with in terms of
its economy, with a massive explosion in industrial
and agricultural growth seeing it become South
America’s leading nancial power and regional
leader.
The opportunities a orded international trade
investors make this an incredibly attractive
market for business. Admittedly, a long and
thorough administrative process has caused a
few headaches along the way, but the rewards
seemingly far outweigh the problems in getting a
foothold in the country.
It is little wonder then that the wire and cable
industry turns its attention to the city of São
Paulo for the rst staging of wire South America
in October.
Tube exhibition TUBOTECH has been successfully
staged in the country for the last 14 years. Grupo
Cipa staged a wire exhibition in conjunction
with the 6
th
TUBOTECH two years ago and has
now joined forces with Messe Düsseldorf in a bid
to ensure this show joins the stable of already
successful wire events around the globe.
Expectation for the rst wire South America
is, quite rightly, very high. A list of large and
in uential exhibitors is already lying in wait for
the doors of the Exposições Imigrantes Exhibition
Centre to open from 1
st
to 3
rd
October.
Our coverage of the exhibition begins on page 66
and if you are attending, please stop by Stand 544
to say hello, as well as to collect your free copy of
EuroWire
,
Wire & Cable
ASIA
or
wiredInUSA
.
See you there.
David Bell
Editor
At the front of South
American growth
When you have finished with this magazine please recycle it
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