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THE CYCLE – REDUCE

KICK THE HABIT

111

Consumer power can work, and so can the power of those determined to

consume less or consume in a smarter way. And the choices you make

about what you consume will eventually filter through to affect business

and industry. You are one individual, but the decisions you make allow you

to wield power on a wider stage. If products are made to last, do not replace

them. If they are not, do not buy them – and tell the manufacturer why you

are choosing something else.

Energy cost of out-of-season vegetables

Asparagus

Tomatoes

Courgettes

French

beans

J F M A M J J A S O N D

Month of consumption

Oil required for production

Litres per kilogram of vegetable

5

2

1

0

3

4

Source: ESU-Services Consulting (Switzerland), 2006.

58

Producing 100 Kwh of electricity in the US

42

Producing 100 Kwh of electricity in Japan

35

Producing 100 Kwh of electricity in Europe