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THE CYCLE – REDUCE
KICK THE HABIT
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Consumer power can work, and so can the power of those determined to
consume less or consume in a smarter way. And the choices you make
about what you consume will eventually filter through to affect business
and industry. You are one individual, but the decisions you make allow you
to wield power on a wider stage. If products are made to last, do not replace
them. If they are not, do not buy them – and tell the manufacturer why you
are choosing something else.
Energy cost of out-of-season vegetables
Asparagus
Tomatoes
Courgettes
French
beans
J F M A M J J A S O N D
Month of consumption
Oil required for production
Litres per kilogram of vegetable
5
2
1
0
3
4
Source: ESU-Services Consulting (Switzerland), 2006.
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Producing 100 Kwh of electricity in the US
42
Producing 100 Kwh of electricity in Japan
35
Producing 100 Kwh of electricity in Europe