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UPM
has a long history of improving material
efficiency. In recent years, however, the company
has paid evenmore attention to its rawmaterial,
energy and water consumption.
Efficient utilisation of resources is a core
principle of UPM's Biofore strategy.
"Wood is an important rawmaterial to us, and
we want to ensure we use our renewable raw
materials, energy and water efficiently. What we
use, we use efficiently and responsibly," CEO
Jussi Pesonen
says.
Among tough competition, success
comes to companies who are able to
leverage raw materials, energy and
water efficiently, says UPM's President
and CEO Jussi Pesonen. UPM intends
to remain one of the sector's pioneers
in resource efficiency, he continues.