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GREEN PEARL OF THE
MOTOR SHOW
The Biofore Concept Car
presented at the Geneva
International Motor Show
has a green core: UPMFormi
biocomposite and formable
UPMGrada woodmaterial.
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CHEFKOCH EXPANDS
THE BRAND
Chefkoch.de, Europe's largest
website focused on food and
cooking, is now also looking to
become a magazine.
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IN TIME
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GOLDEN HORN BRIDGE
UPMPlywood was involved in
the construction of the Haliç
subway bridge in Istanbul,
in addition to the other new
bridges that cross the Golden
Horn estuary.
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APPEALING GROWTH ON
THE HORIZON
Capital Market Day in London
offered an opportunity to meet
with UPM's management team
members and to hear more
about the company's strategy,
economic development and
business activities.
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Jussi Pesonen, UPM President and CEO,
believes that only companies able to
efficiently leverage raw materials,
energy and water will prove successful
among tough competition. UPM intends
to remain one of the sector's pioneers
in resource efficiency.
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UPM has established
itself on the global pulp
market. The best pros-
pects are in China,
where the increasing
production of tissue paper, in particular,
is boosting the demand for pulp. In the
Asian market, the company has also
acquired new customers in South Korea,
Indonesia, Taiwan
and Vietnam.
EDITOR-IN-CHIEF
Elisa Nilsson
EDITORIAL STAFF
Annukka Angeria, Asta Halme,
Markku Herrala, Klaus Kohler,
Anneli Kunnas, Monica Krabbe,
Marika Nygård, Sini Paloheimo,
Päivi Salpakivi-Salomaa,
Vivian Wang, Antti Ylitalo
PRINTING
PunaMusta Oy,
Joensuu
COVER
UPM Finesse Premium Silk
300 g/m
2
PAGES
UPM Finesse Premium Silk
135 g/m
2
UPM-KYMMENE CORPORATION
PO Box 380
FI-00101 Helsinki
Finland
Tel. +358 (0)204 15 111
www.upm.com