UPM-Biofore-Magazine-1-2014-EN

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1/2014 | 03
See the forest
for the trees
– and you will be able to see far!
Some five years ago we came up with the termBiofore,
which aptly crystallises UPM's role in combining the bio
and forest industries. The potential of an innovation-driven
bio and forest industry is more relevant today than ever
before, as the world needs new, renewable energy- and
resource-efficient materials and solutions.
The need for natural beauty and aesthetics is just as
important, and in the forests that's all we can see. We can
see far into the future!
One of UPM's three core values is "renewwith courage".
It presents a positive challenge, both at the level of the
entire company and to each of us personally.
Renewal refers to re-evaluating routine operating
models, practices and views; it is open-mindedness and
willingness to look for new opportunities through open
interaction with others. And through listening to others.
Here at UPM this principle is applied inmany ways. For
example, in how the experts in our various business areas
create innovations together: they combine different skills,
expertise and technologies in an encouraging environment.
The same method can work just as well in the interaction
between companies and educational institutions, and
why not also between countries and entire nations? Real
development and learning never occurs on its own or in
isolation – it's not a coincidence that another one of our
core values is "achieve together".
In fact, none of the achievements showcased in this
magazine could have taken place without
those two prerequisites: productive
cooperation and bold renewal.
Elisa Nilsson
Vice President,
Brand and Communications, UPM
UPM
– The Biofore
Company
UPM combines bio and
forest industries. We are
building a sustainable future
in six business areas.
In 2013, UPM's sales
amounted to EUR 10.1 billion.
UPM has production plants in
14 countries and a worldwide
sales network. UPM employs
around 21,000 people.
UPM's shares are listed on
NASDAQ OMX Helsinki.
By the end of 2013, the
company had 94,568
shareholders.
BIOFORE IS
THE UPM-KYMMENE
CORPORATION'S
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