27 / 40
1/2014
|
27
GREEN STAR
OF THE
SHOW
The Biofore Concept Car presented at the Geneva Motor Show has a green heart.
TEXT
VESA PUOSKARI
PHOTOGRAPHY
UPM
The majority of components in the Biofore Concept
Car that are traditionally made of plastic are
replaced by renewable UPMFormi biocomposite
and thermoformable UPMGrada woodmate-
rial. The car is fuelled by wood-based renewable
UPMBioVerno diesel. The car is a joint production
between UPMand Helsinki Metropolia University
of Applied Sciences.
While visiting the Geneva International Motor
Show
Jussi Pesonen
, UPM's President and CEO,
described the car as an excellent opportunity to
showcase the company's Biofore strategy and the
uses of the newmaterials.
"The Biofore Concept Car combines the devel-
opment paths of our new products, like biocompos-
ites and biofuels, which linked us to the automotive
industry in the first place. This car is an interesting
example of how different areas can be combined into
one product," says Pesonen.