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significant real estate investment and hosts some of the most popular seasonal and annual
festivals in Santa Clara County.
The City has many great stories to tell and public information that needs to be conveyed to a
public that is becoming better-educated and more affluent. The City has taken many steps to
connect with residents across traditional platforms and newer social media channels. The City’s
Constant Contact email efforts are excellent and excel beyond many other cities that Tripepi
Smith is aware of. Yet, with so much going on in the City, there is much more to convey and
significant opportunities to celebrate the City’s wins. Tripepi Smith’s recommendations have
focused on hitting tactical execution more effectively with direct digital communications, and
advanced the idea of a more structured strategy to ensure the City is proactively telling the
stories that showcase the improvements happening in the city.
The City’s assets for communicating are generally strong. A solid website platform with
CivicPlus, an active Constant Contact platform, a growing social media presence, and a meeting
video streaming solution all combine to create public engagement and transparency
opportunities. These significant building blocks have provided a foundation upon which the City
can continue to build its communication and outreach efforts.