WCA November 2016

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12 Wire & Cable ASIA – November/December 2016
Industrynews
SCHMOLZ + Bickenbach International has invested in
another subsidiary as part of the initiative to expand its
sales and services activities in Asia.
Effective immediately, the special steel producer with global
operations is represented with its own sales location in
Bangkok, Thailand. The aim is to expand the service
offerings for existing customers in the automotive and
electronics industries, as well as in manufacturing, and to
acquire potential new customers in these branches.
Local industries can then profit from informed consulting in
the application-specific development of optimum long
steel solutions.
The new sales location is headed by Aileen Ng, who has
many years of experience and a vast network in the
stainless and special steel sector in Asean countries.
Sales activities of the Schmolz + Bickenbach Group
subsidiary focus on special steels engineered specifically
for machining in the production divisions Deutsche
Edelstahlwerke, Steeltec and Ugitech. These products are
sold in the technologically advanced automotive and
electronics industries in Thailand.
The new location is also to expand the sale in East Asia of
special long steel from Deutsche Edelstahlwerke. There is
particular demand among specialist suppliers in Thailand
for high-quality steel products like those used, for
example, in propeller shafts.
The material portfolio of the company also includes tool
steel, stainless, acid and heat-resistant steel as well as
top-grade engineering steels.
Schmolz + Bickenbach – Germany
Website:
Asia expansion increases
❍ Schmolz + Bickenbach – expanding its services in Asia
New website for Wire & Cable ASIA
The leading magazine for the wire and cable industries
across Asia has a new website from this month. Visitors to
will be able to read all the latest news
from the magazine, take a peek at forthcoming shows and
exhibitions, as well as access the responsive site on PC,
Mac, tablet and smartphones. The new site will go live on
1st November.