68 / 88
68
According to the online encyclopedia Wikipedia, “the creative industries
have been seen to become increasingly important to economic well-
being with proponents suggesting that ‘human creativity is the ultimate
economic resource’ and that ‘the industries of the twenty-first century will
depend increasingly on the generation of knowledge through creativity and
innovation.’
Embracing the importance of the creative industries to drive the ‘economic
well-being’ of the Caribbean, the Dasents have launched a massive project
incorporating the best from many sectors in the creative industries and
selected from all across the region. “Emergence represents the best of
what the Caribbean has to offer in fashion, art, animation, music, film
and videography,” promises Jason Dasent, with the ambition to provide a
gateway for honing these talents, taking them to the international arena and
then propelling them mainstream.
The duo seeks to create a new perspective for the Caribbean as “a place
of business, not just for a holiday.” The couple shares the belief that
the Caribbean is currently not the first place international studios look
to for new talent in the creative industries. In fact there is little doubt
that in many cases this region is not even considered an option at all. It
is this perception they hope to change and the Dasents expressed that
with continued support from agencies such as Caribbean Export, they
are confident this achievement is in sight.
Embracing the importance of
the creative industries to drive
the ‘economic wel l-being’ of the
Caribbean, the Dasents have
launched a massive pr oject
incorporating the best fr om many
sectors in the creative industries
and selected fr om al l acr oss
the region.