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Producer Relations
World Ag Expo, February 14-16, 2017, Tulare, CA
The CMAB hosted a booth at the 2017 World Ag Expo where Dairy Princesses handed out
chocolate milk from Producer’s Dairy, Rosa Brothers Milk Company, Top Line Milk Company
and Top O’ the Morn Farms, and promotional materials to attendees. Members of the CMAB
Marketing Team also were on hand to answer producer questions and discuss current programs.
We appreciate Board member participation in the booth to promote participation in CMAB
programs, i.e. Dairy Princess, committee meetings, Fuel Up to Play 60, etc.
Dairy Princess Program - 2017 Contest Dates
District
Application Deadline
Contest Date
Location
District 1
Thursday, March 23
Friday, May 12 Fortuna
District 3
Friday, March 3
Sat, April 8
Petaluma
District 4
No contest held in 2017, coronation at July District Meeting
District 5
Thursday, April 20
Weds, June 7
Manteca
District 6
Friday, May 12
Thurs, June 15
Turlock
District 7
Friday, April 14
Friday, June 30 Hanford
District 8
Thursday, March 16
Friday, April 28 Fresno
District 9
Thursday, April 20
Friday, June 9
Tulare
District 10
No program scheduled for 2017-2018 year
Dairy Princess Training Week is scheduled for Monday-Wednesday, July 10-12 in Turlock. The
three-day training will provide the Dairy princesses with presentation and public speaking skills,
as well as etiquette training, social media tips and an overview of industry issues.
The CMAB staff provides publicity for all contests via press releases to local media and dairy
producers about upcoming events and contest winners.
Education and Community Relations
2017 Guidelines
Total ECR funding for 2017 is $36,000
Each board seat will be allotted $1,500 for product donations within his/her district; each
board member will be responsible to keep track of approved funding; districts with
multiple board seats may collaborate with other district board members to combine funds
to support any projects.
Funds can be used for product donation ONLY for events in California
NOTE: Product donated to events CANNOT be resold for profit
Product donation requests sent to CMAB will be forwarded to the CMAB Board
Member(s) in the district where the event takes place
o
Board members will be responsible for following up with the person sending the
request for product donation