2017 March Board Book

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About the California Milk Advisory Board (CMAB)
The California Milk Advisory Board (Real California Milk), an instrumentality of the California
Department of Food and Agriculture, is funded by the state’s dairy farm families. With
headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the
United States. The CMAB executes advertising, public relations, research and retail and
foodservice promotional programs on behalf of California dairy products, including Real
California Milk and Real California Cheese, throughout the U.S. and internationally. For more
information and to connect with the CMAB through social media, visit
like at view videos at follow at and and pin at
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National
Football League (NFL) and National Dairy Council (NDC), which was founded by America’s
dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). Fuel Up to
Play 60 is designed to engage and empower youth to take action for their own health by
implementing long-term, positive changes for themselves and their schools. The program
additionally encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits,
vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a
result of the program, last year 14 million students made better food choices and are getting more
physically active during the school day. Fuel Up to Play 60 is further supported by several health
and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians,
American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation,
National Hispanic Medical Association, National Medical Association and School Nutrition
Association. Visi to learn more.
About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is
one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation
of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only
congressionally chartered nonprofit with the sole focus to help more Americans be active, play
sports & eat healthy. Through private donations and partnerships, the Foundation supports
programs and initiatives that educate, engage, and empower Americans of all backgrounds and
abilities to adopt a healthy lifestyle. For more information, visit
About LA’s BEST After School Enrichment Program
LA’s BEST After School Enrichment Program was created in 1988 by Los Angeles City Mayor
Tom Bradley to address the lack of quality, caring and safe programs for children during the
critical after school hours of 3 p.m. to 6 p.m. Today, LA’s BEST serves more than 25,000
students at 193 elementary school sites through the Los Angeles Unified School District’s
Beyond the Bell Branch. For more information, visit
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