2017 March Board Book

national program – FUTP 60. A total of $80,000 in ‘Hometown Grant’ funds and resources have

been awarded to California school districts in 2016.

“Supporting healthy kids takes a community. California dairy families are excited to support

Gilroy Unified in its continuing commitment to making nutritious foods and physical activity

programs available to students so they can live healthy, active lives and perform better in the

classroom,” said Jennifer Giambroni, Director of Communications for the CMAB.

Developed by FUTP 60 and the National Football League (NFL), the ‘Hometown Grant’

program provides teams and dairy organizations like Real California Milk with the opportunity

to identify deserving schools in their area and provide them with funding to help meet their

health and wellness goals. Each of the 32 NFL Clubs, Fuel Up to Play 60 and local dairy

representatives are providing $10,000 grants in communities throughout the country totaling a

$320,000 investment in youth health and wellness. For the 2016 season, the National Foundation

on Fitness, Sports & Nutrition is matching the NFL’s donation of $10,000 in resources to

celebrate the 60

anniversary of the President’s Council of Fitness, Sports and Nutrition, the

nation’s youth fitness education and assessment program.

“Our organization has partnered with GUSD in the past as a part of our youth football program

to promote physical activity and are proud to be expanding our partnership with the community

even further to incorporate the importance of nutrition,” said Brent Schoeb, Vice President of

Corporate Sponsorships for the San Francisco 49ers. “Having the opportunity to partner with the

state’s dairy families allows for a larger conversation to take place around the importance of

healthy eating and refueling with simple and real foods such as dairy, a food group we know our

organization loves.”

Created in partnership by the NFL and

in collaboration with the U.S.

Department of Agriculture,

is the nation’s largest in-school wellness program

creating real transformational change in more than 73,000 schools nationwide. The national in-

school nutrition and physical-activity program is activated in California by the state’s more than

1,300 dairy farm families. Since fall 2014, FUTP 60 has helped to award more than $430,000 in

grants to schools throughout California in support of their wellness goals.

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West

division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV

and XXIX. The franchise also has six conference championships and 19 divisional

championships and was the first major league professional sports team to be based in San

Francisco 70 years ago. Please visit

and follow the 49ers on Facebook and

Twitter @49ers.

About the California Milk Advisory Board (CMAB)

The California Milk Advisory Board (Real California Milk), an instrumentality of the California

Department of Food and Agriculture, is funded by the state’s dairy farm families. With

headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the