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An instrumentality of the Department of Food & Agriculture, State of California
25
FOR IMMEDIATE RELEASE
CONTACT: Jennifer Giambroni
jgiambroni@cmab.net(209)
690-8244
Deborah Henderson
Deborah.Henderson@Ketchum.com(415)
984-6182
Real California Milk Launches REAL Makers Foodservice Campaign
National campaign spotlights culinary innovation with California dairy
TRACY, Calif. (December 12, 2016) — The California Milk Advisory Board (CMAB)
recently unveiled a new Foodservice digital advertising campaign spotlighting “REAL
Makers”, innovative chefs from throughout the country using California dairy in an
interesting way. The campaign rolled out this fall with three digital spots with links to
videos of these chefs showcasing California dairy hacks – clever culinary tricks of the
trade that include new preparation methods and surprising twists on classic techniques –
all using California dairy foods.
“REAL Makers chefs appreciate the values behind California dairy – a commitment to
sustainability and animal care as well as consistent quality and freshness,” said Jennifer
Giambroni, Director of Communications for the California Milk Advisory Board. “This
campaign celebrates these craftspeople who design their culinary creations with the best
ingredients and the greatest respect for the food.”
The inaugural campaign features chefs Celeste Cooper and Alexandra Lopez of Hen
House and chef Jen Biesty of Shakewell – both in Oakland, Calif. – and chef Nico
Delaroque of Nico, San Francisco. Each digital ad links to a video of these chefs
demonstrating ideas for using products like California cheese and butter in trend-forward
menu concepts:
Crispy Mozzarella Cheese Bow ,featuring Chefs Alex Lopez & Celeste Cooper of
Hen House, Oakland, California
Makeover Cheese-Rind Mousse ,featuring Chef Nicolas Delaroque of Nico, San
Francisco, California
Shake Well Butter Sauce ,featuring Chef Jen Biesty of Shakewell, Oakland,
California