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8

Our annual “buy the unloved” strategy points you to

unpopular categories that may be due for a rebound.

Historically, it has pointed to more winners than

losers.The idea is to buy funds from the three unloved

categories and sell three from the loved. You then

hold the unloved for three to five years. Starting from

1993

and rolling it foward, the strategy returned an

annualized

10

.

3%

for unloved funds versus

6

.

4%

for

loved funds. I wouldn’t suggest making wholesale

portfolio changes, but rather make these changes at

the margins or simply use this as a guide for where

to shop or what to avoid when looking for new funds.

Although the strategy has done well over the long

haul, last year’s picks are in a pretty big hole. Large

growth was a great spot to invest, but the other

two Morningstar Categories were precious-metals

equity and natural-resources equity. Ugh.

Through November, the three most redeemed equity

categories were large growth, mid-growth, and

small growth. That’s interesting, given that large

growth was quite strong and even mid-growth

had pretty good returns. Nonetheless, all three still

have appeal. I don’t want to push my luck with

large growth, so I’ll focus on funds with Morningstar

Risk ratings that are Below Average.

Jensen Quality Growth

JENSX

is probably the most

contrarian option as high quality has been out of favor

in recent years. The managers seek out companies

that have produced returns on equity of at least

15%

for the past

10

years. Then they do discounted cash

flow models and look for companies trading at a

discount to their value. The result is a group of high-

quality brand names with modest growth, such as

PepsiCo

PEP

,

3M

MMM

, and

Accenture

ACN

. The

fund holds up nicely in downturns but tends to have

pedestrian results in rallies.

Fidelity Contrafund

FCNTX

is more aggressive than

the Jensen fund, but Will Danoff has been a very

able manager in all environments. With an enormous

asset base to command, Danoff invests more money

in more companies than you might think possible to

own while still producing good results. And he just

keeps going and going. Danoff looks for companies

with great products and strong management and

aims to get ahead of the trend on both. He loves to

attend meetings with company management,

and of course scores of them come through Fidelity’s

offices every day.

American Funds AMCAP

AMCPX

has been run

with a steady hand over the years. Run by five

managers and a pool of analysts, the fund looks for

companies with competitive positions, above-

average growth, and shares trading at modest valua-

tions. (Today, there are

142

stocks in the portfolio

and a distinct health-care bias.) What’s impressive is

the consistency of performance. The fund has

outperformed in eight of the past

10

years and held

up quite well in down markets in

2008

and

2011

.

Mid-Growth

Vanguard Mid Cap Growth

VMGRX

is a cheap way

to get your mid-growth exposure. Assets are split

between subadvisors Chartwell Investment Partners

and William Blair. Ed Antoian of Chartwell and

Robert Lanphier

IV

of William Blair have been with

the fund since

2006

. Since they came on board, the

fund has matched the Russell Midcap Growth Index

while beating peers by about

200

basis points a

year. The fund hasn’t yet lagged peers by a meaningful

amount in any single year, while its years of outper-

formance, including

2014

, have often been by margins

of

300

basis points or more.

FPA Perennial

FPPFX

remains a strong pick even

though one of its longtime managers has retired.

Steve Geist stepped down at the end of

2014

, but Eric

Ende and recently promoted analyst Greg Herr are

a good bet to keep things going. The strategy focuses

on companies with a competitive advantage and

low debt. It takes big bets in steady but boring growth

businesses like

O’Reilly Automotive

ORLY

,

Signet

Jewelers

SIG

, and

Knight Transportation

KNX

.

Buy the Unloved 2015

Morningstar Research

|

Russel Kinnel