WCA July 2016

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Earth gets an hour
‘off’ – just for a day
ON 19 th March, Tata Power Delhi Distribution (TPDDL)
supported the Earth Hour campaign, an international annual
initiative by WWF (World Wide Fund for Nature) that urges
people across the world to turn off non-essential lights and
electrical appliances for one hour between 8.30pm and
9.30pm.
The company was joined by fellow residents in expressing
its support for the environment in this way.
The move resulted in a saving of 55MW in TPDDL’s network
areas, north and northwest Delhi, during the Earth Hour.
TPDDL runs several awareness campaigns on its social
media platforms and at consumer care centres to spread
the message about climate change and energy saving.
Commenting on the global initiative, Praveer Sinha, CEO
and ED, TPDDL, said: “Tata Power Delhi Distribution has
been at the forefront for conserving our environment, and
our customers from north and northwest Delhi responded
enthusiastically to the global call for switching off
non-essential lights for an hour.
“We also appeal to all our consumers to make it a habit to
switch off non-essential lights on a daily basis, and also to
adopt efficient electrical appliances and renewable sources
of power like roof-top solar wherever possible.”
Tata Power Delhi Distribution – India
Website:
India
Insight
❍ Tata Power supported this year’s Earth Hour campaign
Wire & Cable ASIA – July/August 2016