TPT March 2013

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Industry News
10 March 2013
Celebrating 10 years in business
OVER 200 people gathered at the St
Regis Hotel on Al Saadiyat Island in
the United Arab Emirates to join the
celebration of Borouge’s decade of
achievements. Senior management
from the Abu Dhabi National Oil
Company (ADNOC), Borealis and
Borouge, key industry figures, as well
as the staff and customers of Borouge
attended the celebration.
In his opening speech, Abdulaziz
Alhajri, CEO of Abu Dhabi Polymers
Company (Borouge), recalled the
company’s achievements that have
contributed to laying a foundation for
the petrochemicals industry of the UAE,
contributing to the diversification of its
economy and the development of the
downstream industry: “Our commitment
to excellence started from day one, and
in 2002, soon after our start-up, we were
awarded the ISO 9001 certification.
Ten years on, Borouge has set a
benchmark for operational excellence
in the petrochemical industry through
continuously improving the management
of our facilities and achieving increased
levels of productivity.”
Throughout the past decade, Borouge
has also maintained high levels of
health, safety and environment (HSE)
and focused on people to ensure a
sustainable growth. Its commitment also
gained the company the ISO 14001
certification and ADNOC HSE Awards in
operation, innovation, environment and
sustainability. Borouge has also adapted
the principles of responsible care and is
currently pursuing RC 14001 certification.
Wim Roels, CEO of Borouge’s
marketing and sales company,
commented, “Over the years, we have
developed a solid marketing and sales
network across the Middle East and
Asia, from Beirut to Beijing, to ensure
direct interface with our customers.
We have excelled in providing our
customers with superior sales service
and technical support to ensure that
our products meet their requirements.”
Mr Roels also highlighted that Borouge’s
commitment to actively promote
the responsible use of plastics that
contribute positively to the progress of
the society was echoed throughout its
initiatives such as the “Water for the
World” programme it launched with
Borealis in 2007 to provide sustainable
solutions that facilitate access to clean
water and proper sanitation.
Borouge – United Arab Emirates
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Award for exporting expertise
SPECIALIST materials handling
manufacturer Combilift has been named
the Best Overall Exporter to Germany in
the Irish Exporter to Germany Awards,
organised by Enterprise Ireland and
the German-Irish Chamber of Industry
and Commerce. Combilift MD Martin
McVicar accepted the trophy from
Minister for Education and Skills Ruairi
Quinn TD in a ceremony held in Dublin.
The awards marked 50 years of
Irish export success to Germany and
the 50th anniversary of the opening of
Ireland’s first trade office in Frankfurt
in 1962. The one-off award presented
to Combilift follows the company’s
success at the FLTA awards for its RT
and CB forklift models.
Combilift entered the German market
in 1999, just a year after the company
was established, and since then its
range of four-way handling solutions
has achieved sales in excess of
€100mn to German companies, with
a growth rate of 22 per cent being
recorded in 2012. Combilift states that
its success in this market against large
mainstream concerns such as Linde
and Jungheinrich, as well as a German
four-way forklift manufacturer, is a
major achievement.
The company believes that its strong
foothold in this competitive arena, where
emphasis on excellently engineered
and solution-based products is of
uppermost importance, is chiefly due to
its ethos of innovation. Combilift has a
policy of taking customer feedback on
board to develop handling solutions
according to specific requirements,
and repeat orders from ‘blue chip’
customers underline the suitability of
the Combilift range for their operations.
“Success inGermany – amarket which
sets the highest possible standards for
suppliers – is hard won and requires a
truly high-quality offering,” said Ruairi
Quinn TD.
Combilift is one of the largest employ-
ers in the Monaghan area, and many of
the new employment opportunities that
have been created at its headquarters
and manufacturing facility in the last two
years can be attributed to the strength of
sales in Germany.
Combilift Ltd – Ireland
Fax: +353 47 80501
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Rashed Saud Al Shamsi, director of petrochemicals at ADNOC, and Herbert Willerth, deputy
CEO of Borealis, with the honoured CEOs of Borouge since its inception in 1998