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sectors in the world trade. Over 2000-2005, international trade in creative good and
services experienced an unprecedented average annual growth rate of 8.7% and more
strikingly developing countries exports of related creative goods increased by 143%
between 1996 and 2005.
Chapter 2: Creative economy for development
The creative economy has the potential to generate income and jobs while promoting
social inclusion, cultural diversity and human development – UNDP, Creative Economy
Report 2008.
When culture jibes with economic success
The concept of the creative economy is recent and still evolving
. It reflects the idea that
creative assets can generate economic growth, job creation and export earnings while at
the same time promoting social inclusion, cultural diversity and human development. For
too long, the development dimension of the creative industry has been neglected and it is
only recently that the potential of exports of creative goods has been recognized as a
trigger for growth and poverty reduction in developing countries. Indeed the creative
economy opens up new opportunities for developing countries to leapfrog into high
growth sector of the world economy and increase their participation in global trade.
UNDP has developed a formal classification of the creative industries comprising four
groups, taking into account their distinct characteristics. These groups are the following:
Figure 4 : A typology of creative industries
Today, creative industries are among the most dynamic sectors in world trade
. Over the
period 2000-2005, international trade in creative goods and services experienced an
unprecedented average annual growth rate of 8.7 per cent. For instance the value of world
exports of creative goods increased markedly during the period 1996-2005, with the total