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This weekend’s action heralds an exciting

new chapter for European professional club

rugby with the opening rounds in the inaugural

European Rugby Champions Cup and

European Rugby Challenge Cup tournaments.

On behalf of newly-constituted tournament

organiser, EPCR, I am delighted to welcome

you to today’s match which is an important

milestone for the tournaments and the

participant clubs.

After nearly two seasons of turbulent

negotiations among European club rugby’s

stakeholders, we can together now look forward

with confidence to a bright future for the

European professional club rugby game which

is so cherished by coaches, players and fans

alike.

And on behalf of EPCR, I want to acknowledge

the patience of fans across Europe throughout

this difficult process, and to thank you for your

continued support of European club rugby.

The new European Rugby Champions Cup and

Challenge Cup tournaments are built on the rich

heritage of 19 years of outstanding competition

generated by the Heineken Cup and the old

Challenge Cup.

The enhanced and streamlined formats mean

that the competing clubs in both tournaments

qualify for the first time solely on merit from

their respective domestic leagues - the Aviva

Premiership, the Top 14 and the Guinness

PRO12 - or through a play-off series.

With 20 clubs competing in five pools, the

Champions Cup will become truly elite, and

the Challenge Cup with 18 clubs from the

three leading leagues, is set to become more

competitive than ever before. The tournaments

will also provide opportunities for emerging

clubs to compete alongside some of Europe’s

best through play-off series which will expand in

the seasons ahead.

On the commercial front, EPCR’s tournaments

have already established a solid foundation

from which to build.

Welcome to a new chapter in

European professional club rugby

The new TV platform will provide even more

exposure for the tournaments as well as

increased revenues for the professional club

game. All 20 Champions Cup games will now

be broadcast each weekend in Ireland, the

UK and France by our partners, BT Sport, Sky

Sports, beIN Sports and France Televisions,

while Sky Italia will show games in Italy. Fans

outside of Europe will also have the opportunity

to enjoy these tournaments with IMG distributing

the rights through a network of partners in

established and emerging rugby markets.

I am also delighted to confirm that Heineken,

a long standing supporter of European club

rugby, will join us on this latest chapter of the

European journey as a founding partner of the

new tournaments. I also welcome GILBERT as

the official ball supplier and Canterbury as the

provider of apparel for match officials.

This season, as we celebrate 20 years of

European club rugby, we hope fans from across

Europe will engage with the new EPCrugby.com

digital platforms and we are excited to welcome

YouTube and Google+ as digital partners of the

tournaments.

Finally, I would like to wish all 40 clubs every

success in their inaugural European Rugby

Champions Cup and Challenge Cup campaigns

and I’m sure we will all enjoy a compelling and

exciting season as this new chapter culminates

in the EPCR Finals London 2015 weekend in

May.

Jacques Pineau

//

EPCR Director General

The new-commissioned European Rugby

Challenge Cup and Champions Cup trophies.

Watch a video about the making of the

trophies on the EPCR YouTube channel.

EPCR WELCOME