Page 79 - Dealer Guide 1.2.2013

Delivering More 79
Strategic Mapping
Geographic Analysis
■ Understand your market & evaluate your current site… Define your trade area
■ To expand your business, acquire a new business or consolidate existing business
■ Determine how your store fits against your competition in your trade area
Consumer Segmentation, Analysis & Targeting
■ Help you understand who your customer is in your trade are
■ Learn to target specific types of customers
■ Find out what your market penetration is & customers’ spending potential
Business Segmentation, Analysis & Targeting
■ Find out your competition… Location analysis of your competition
■ Discover potential opportunities for growth with specific categories
■ See what future trends are developing in your marketplace
■ Support marketing and merchandising decisions
Executive Summary
■ Based on the trade area you specify, automatically summarizes the data within that trade
area. This eliminates any chance of misinterpretation.
Census Demographic Overview
■ Gives detailed information regarding the full demographics of a given trade area.
Demographic Trend Information
■ Assists in forecasting trends in any given trade area. From this report, much can be
learned from population, race, age, income etc.
Expenditure Report Hardware Store
■ Consolidated important information a Hardware Store desires. Specific information on trade
area population, households & expenditure potential by product categories.
Expenditure Report Home Center
■ This report consolidated important information a Home Center may desire. Specific infor-
mation, regarding trade area population, households and expenditure potential by Home
Center product categories are included in this report.
Demographic Snapshot
■ This report summarizes all pertinent demographic and trend information a store may desire
to see. It takes elements of the above reports and puts it in a one page, concise form.
Using accurate information about your market is key to making better business decisions. You
make the call..loads of information or a very precise synopsis. Strategic Mapping delivers cus-
tomizable reports, executive level summaries, data exporting and presentation quality maps.
For more information, ask your local Blish-Mize Sales Representative or call 800-995-0525
Ext. 167.
Strategic Mapping