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LESS IS
MORE
Light UPM Valor feels the same
as up to 15% heavier paper grades.
After several years of development, UPM launches a new
revolutionary paper grade.
“UPM Valor combines our expertise and high quality mate-
rials. We have taken a massive leap forward in the develop-
ment of our traditional paper products,” says Product Portfolio
Manager
Antti Pokkinen
in Augsburg, Germany.
The paper producers have always wanted to produce paper
from as little material as possible while keeping the paper
properties consistent. UPM Valor fulfils this objective.
“UPM Valor was created by market demand. Customers
expect cost efficiency from paper deliveries. Printed publica-
tions need to compete with other media products,” explains
Pokkinen.
Paper products can become more competitive by making
savings in mailing and delivery costs and by supporting the
sustainability of customer operations. UPM Valor enables all
this and Finnair, for instance, has reduced fuel costs by using
this lighter paper grade for its in-flight magazine.
UPM Valor is ideal for publications and printed products that
are expected to be premium quality.
“Although UPM Valor is light, it feels the same in your hands
as heavier grades,” says Pokkinen.
Since fewer raw materials are needed, UPM Valor has a
smaller environmental footprint. Will paper grades be more
like UPM Valor in the future?
“The financial and environmental benefits are so obvious
that I would say so, yes.”
UPM Valor
• High quality printing paper especially designed
for magazine publishers and brand owners
• Made as 68, 61 and 50 gram weights
in Finland and Germany
• More printing surface per tonne of paper
• Opacity, lightness, colour reproduction
ability and smoothness are as good as
those of heavier paper grades
• Paper properties are similar to medium
heavy coated MWC or lightly coated LWC
printing papers, depending on the basis weight