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19

WHERE THE CHEFS SHOP

ROUSES HISTORY

hoarse from yelling, “

Throw me something Mister

.” Dozens of local

and national chefs have done appearances and commercials for us

since then, including John Besh, John Folse, Leah Chase, Susan

Spicer, Brian Landry, Sue Zemanick and David Slater of Emeril’s.

But we’re just as likely to feature po-boy makers and oyster shuckers

as we are white-tablecloth chefs.

Donald Rouse

One of our most enduring commercials featured the St. Augustine

Marching

100.We

asked some of our more recognizable customers

to be in the commercial spot — every character imaginable shops

at Rouses during Mardi Gras; trust me, we’ve seen it all. We also

featured team members who were riding that

year.We

had Indians,

Baby Dolls, Zulu’s, but the St. Augustine Marching 100 parading

up and down the aisles of our Tchoupitoulas store was the most

memorable part of the commercial spot.

LAFAYETTE

Donny Rouse

Lafayette was a very personal project for me. When I was at

UL, I always brought groceries from Thibodaux back with me to

Lafayette. The city deserved the kind of grocery store I knew we

could build. In 2011, we opened our first store, right across the

street from Cajun Field. Our second Lafayette location opened last

year on Johnson Street.

So much of our culinary heritage is in Acadiana. Steen’s Syrup

is made in Abbeville; rice is grown all around Crowley; and Lou

Ana Cooking Oil, Tony Chachere’s Creole Seasoning and Savoie’s

Sausage are made in Opelousas. I love having stores where there’s

so much food history.

[LEFT] Rouses #46, 701 Baronne Street, New Orleans

[TOP] Chef Chris Wilson, Chef Emeril Lagasse and Donny Rouse

[BOTTOM] St. Augustine Marching 100 filming Rouses Mardi Gras commercial spot.

photos by

Frank Aymami

“The warehouse district is home to some of the best artists’

studios and galleries, interesting places to shop and great places

to eat. With Rouses in the neighborhood, whether it’s Louisiana

shrimp or seasonal produce, you know it’s going to be top quality

and super fresh. You can’t beat the taste of local.”

—Chef Emeril Lagasse