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Outlook

At a time of slowing global growth in the banking and financial services

sector, o¥shore units may gain greater prominence. While the Philippines

has emerged as a strong competitor to India over the last few years in the

“voice” business, India will likely reap benefits from o¥ering specialized

services, as well as from strong domestic demand. Given India’s large

population base and commercial oŸce stock, the potential for

businesses to scale up in the country in response to growing global

demand is likely to be higher.

Overall, India’s cost di¥erentials and ability to boost the ease

of doing business² and reduce infrastructure bottlenecks will

dictate the growth of its o¥shore centers. On the other hand,

the growth of the Philippines and its ability to move up the

value chain to o¥er specialized services of higher value

and critical to the core operations of clients, will boost

the country’s IT-BPM market. Going forward, it will be

imperative for companies o¥shoring in both countries

to also place more emphasis on the customer

experience and make analytics an integral part of

their model.

²

A high ranking for ease of doing

business means the regulatory

environment is more conducive to

the establishment and operation of

local firms. In the World Bank’s Doing

Business 2016 report, India moved

up 12 places to rank 130

SIDDHART GOEL

Senior Director

Research Services, India

T:

+91 80 4046 5506

siddhart.goel@ap.cushwake.com

VAISHNAVI BALA

Manager

Research Services, India

T:

+91 22 6771 5555

vaishnavi.bala@ap.cushwake.com

JANLO DE LOS REYES

Senior Manager

Research & Consultancy, Philippines

T: +63 2 554 29 27

janlo.delosreyes@ap.cushwake.com

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