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EuroWire – March 2007
word
on the
wire
Write to: The Editor, ‘Word on the Wire’, EuroWire, 46 Holly Walk, Leamington Spa, Warwickshire. CV32 4HY. UK
Moving on up!
Dear Sir
Since 1st January this year, Rosendahl
and Nextrom has consolidated and
expanded with a new office location in
Conover, North Carolina, USA.
The two unified USA representatives,
Knill USA Inc and Nextrom USA Inc,
of Rosendahl Austria and Nextrom
Oy, are being marketed under the
consolidated name of Rosendahl
Nextrom Technologies.
Rosendahl Nextrom Technologies will
be the local representation of the two
companies on the Americanmarket and
effective January 2007 the company
operating at its new address at:
Rosendahl Nextrom Technologies
1230 Commerce St SW
Conover, NC 28613, USA
Dear Sir
There is frequent debate in the wire and cable industry about the number of
trade fairs that now are on offer worldwide.
There are some national associations and, indeed, some major exhibitors who
see this as an unwelcome development over recent years. Others recognise
the tremendous opportunities presented by the more recently established
exhibitions such as wire Russia and wire China.
Of course, the major building blocks in most organisations’ marketing mixes will
always be wire Düsseldorf, by far the world’s largest and most important industry
event, and Interwire, especially as the latter will be re-invigorated by moving to
a new home in Cleveland.
However, it would be unwise to ignore key trade fairs in other rapidly developing
regions such as Brazil (Metaltech), Russia, India and China, the so-called ‘BRIC’
economies whilst the former wire Singapore, now sensibly re-located to Bangkok
as wire Southeast Asia, provides a gateway to the increasingly important
economies in the region.
The International Wire and Machinery Association attend and support virtually
all of the key exhibitions in the world but in so doing is not suggesting that all
organisations should be at every event.
As the largest corporate membership association in the world for the wire and
cable industry, we feel that it is important to participate in these key events
with support services for our member companies and exhibitor groups, or those
simply visiting.
What we are saying is, if you decide that one or more of these exhibitions are
important for you we will be there in support.
But how does one decide which events to choose? This can be very difficult in
countries such as China where the proliferation of exhibitions seems to be a
major growth industry in itself! One piece of advice is to ‘follow the money’.
A number of governments offer financial support for national exhibitor groups at
certain events and this use of taxpayers’money is a good indication of the degree
of importance that these governments attach to the exhibitions in question. Or,
of course, you can always seek the advice of the IWMA!
Phillip Knight – International Wire & Machinery Association (IWMA)
46 Holly Walk, Leamington Spa, Warwickshire, UK
So much choice. . .
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