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ABOUT THE AUTHORS

RichardChinomona

holds aPhD inBusinessManagement

from the National Central University of Taiwan, an MSc in

Economics from the University of Zimbabwe, a Masters of

Business Administration from Zimbabwe Open University

and a Masters of Public Administration from the University

of Fort Hare. Currently, he is an Associate Professor and

Head of the Marketing Division at the School of Economics

and Business Science at University of the Witwatersrand.

He has received numerous academic distinctions,

fellowships and awards and has authored or co-authored

45 articles published in DHET accredited journals.

Yusuf Justin Holcraft

is a management consultant

and business turnaround specialist. From the UK, Yusuf

Justin has worked in senior positions throughout Europe

for Coca-Cola and Procter & Gamble, and entered the

business turnaround field in SA in 2005. In this capacity he

has worked with companies in the engineering, services,

FMCG and NGO environments. His speciality is a practical

approach to business improvement, focusing on delivering

against customer requirements while streamlining the

internal delivery process. He is a sought-after management

facilitator, as well as being a professional musician.

Chengedzai Mafini

holds a D.Tech in Business from the

Vaal University of Technology (VUT), an MSc in Strategic

Management from Chinhoyi University of Technology in

Zimbabwe and an Advanced Diploma in Higher Education

from the University of the Free State. He has spent the

greater part of his academic career at VUT, where he

lectures supply chain management courses at both

undergraduate and post graduate levels. He has written a

number of research articles which have been published in

accredited journals; and has presented papers at several

national and international academic conferences.

Khathutshelo (Mercy) Makhitha

is HOD: Marketing and

Retail Management at the University of South Africa, She

has worked as a senior lecturer at the Vaal University

of Technology and as a lecturer at the University of

Johannesburg. She holds a PhD in Marketing Management

from the University of Pretoria, MCom Bus Management

from the University of Johannesburg, BCom Hons in

Business Economics from the University of Witwatersrand

and BCom from the University of Venda. She has published

on marketing and supply chain related topics in accredited

journals and has industry experience in sales andmarketing.