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HOT TOPICS
2017
MEMBERSHIP
DIRECTORY
140
The Association thanks Univision for providing the statistics cited in this article. Ms. Hasson was a guest
speaker at GNYADA’s Spring 2017 NextGen Committee Meeting. The presentation — Building a Hispanic
Strategy for Your Store—offered NextGen members stats on the growing power of the local Hispanic market
and shared strategies dealers can employ to improve their outreach.
At no cost, GNYADA members can reach out to Univision to request a Primary Market Analysis (PMA),
showing Hispanic registrations in their ten-mile radius and how the dealership compares to its competition.
To inquire about a PMA, contact Angela Moncayo-Yera, Sales Manager for Univision’s New York station, at
amoncayo-yera@univision.net.
0
10
20
30
40
50
60
73% 73% 72% 72% 73%
2014
2019
2024
50% GROWTH
2029
5+ Hispanics that
Speak Spanish At Home
U.S. SPANISH LANGUAGE USAGE PROJECTED
TO CONTINUE GROWING
% of 5+ Hispanic Population
that Speak Spanish At Home
Source: Projection: IHS Global Insight – 2015 Hispanic Market Monitor Forecast.
2034
34MM
37MM
42MM
46MM
51MM