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HOT TOPICS
2017
MEMBERSHIP
DIRECTORY
144
Leverage the Team
If you can’t devote a fulltime position to digital marketing, no problem. Designate trusted social-savvy employees
to share posting responsibility for your accounts. If you want to establish a “point-person” to maintain frequency,
consider your receptionist. Administrative personnel often jump at opportunities to own projects, they have
permanent computer stations, and you’re showing that every member of your staff plays an important role.
Promote Your Website
This is even important if you don’t update your
website as actively as your social accounts. The
more visits to your website that come from social
media channels, the higher your relevance in search
engines.
Measure Performance
If you want deeper analysis of your social media
results (beyond likes, retweets, etc.,) register a staff
member for a class about uncovering and examining
these numbers. Google Analytics, for example, is a
free traffic reporting service, and there are also free
classes that show how to use it.
The Association thanks Randi Siegel, Digital Marketing Director for Legend Auto Group and member of the
NextGen Committee, for contributing to this article.