18 / 84
At the 'electronica
2016' in Munich we got
a few minutes to sit
down for an interview
with Tom Treichl, Digi-
key's Senior Director of
Production Business.
Q: What is your
forecast for Digi-Key's
growth in the next few
years?
A: We expect to continue along
the same course. We see an
increase in our customer's
account, and intend to broaden
our supply base even further, in
order to target a wider range of
customers. This development
continues as we move into 2017.
Specifically in the European
market, we have seen a nice
growth over the years. Despite
a small 'hiccup' last year, due to
many currency headwinds, we
are back on track, and should
see over 20% growth this year in
EMEA.
Q: What are Digi-Key's
unique strengths in the
global marketplace?
A: I believe that Digi-Key has
three main strengths that draw
customers worldwide: our
inventory, which is the largest,
most diversified of its kind in
the world; our website, offering
huge quantities of information,
as well as great mix of products;
and our highly popular EDA
engineering tools. Digi-Key is
definitely committed to the
engineering community and
enhancing our digital relationship.
Many engineers say they like our
website because it is so user-
friendly, and we see that our
website traffic has increased. I
just came out of a meeting with a
customer who said: "If it's not on
the Digi-Key's website, we won't
use it for our design." To me this
just about says it all…
Digi-key and the European Electronic Market
Tatiana Yamin, New-Tech Europe
18 l New-Tech Magazine Europe