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Tom Treichl, the Senior
Director of Production
Business
Q: How is Digi-Key
handling the rise of
automotive & IoT?
A: We are hosting more suppliers to
support these new initiatives. This
is particularly important because
of the high electronic content in
automotive and IoT products.
A main part of our inventories
already addresses these areas,
and we will continue to expand
these offerings next year.
Q: How has Digi-Key
been affected by the
recent mergers and
acquisitions in the
electronic market?
A: Every day when we wake
up there is another merger or
acquisition. Since most of the
acquired or merging suppliers are
already part of our current line,
this is very good for us.
When
companies
merge,
naturally there is going to be
some rationalization of their
product offering. Even if certain
products are discontinued, Digi-
Key's inventory is broad and deep
enough to support these changes.
In addition, we expect some of the
initiatives from our supply base to
steer us in the direction we want
to go in our marketing campaigns.
With regard to pricing, I can say
that it is really at the suppliers'
discretion. Sometimes merging
companies tweak their pricing. As
to the overall effect on the market,
I think it is too soon to tell.
New-Tech Magazine Europe l 19