40 / 342
Prudence on a Monument.
That, of course, is you. Although you might
not have instantly recognised yourself from the
description. Especially if your name happens to
be Harry or Liam.
But there you are, anyway. Perched upon the
pedestal your clients have constructed under
you. The Soul of Discretion. The Voice of
Moderation. The Restraining Hand. You are the
one who keeps his head when all about him are
losing theirs and blaming it on the other fellow.
The far-sighted counsellor who weighs all the
consequences and never allows emotion to ripple
the even measure of his advice.
No doubt there is another side to you.
Do you ever have madcap dreams of advising
your clients to invest the funds in sardine futures
and gamble on making a fortune? You never
would, of course.
Just the same, you do want all your clients'
funds to do well. To prosper. With security.
Always with total, unimpeachable security. Risk
of any kind is not to be contemplated...
Ah, what it is to be torn betwixt Performance
and Prudence!
That is why we thought you ought to know
that Irish Nationwide pays the highest interest of
any building society in the country. Your clients'
funds could not be more secure. The return
could not be higher. The confidentiality could
not be greater. Is this pressing all the right
buttons? We thought it might.
Feel free to employ these words when
counselling on the placement of funds. Verbatim
if you wish.
The ultimate effect of them will be to raise
the pedestal of your monument. By a significant
amount. Annually.
IRISH NATIONWIDE
BUILDING SOCIETY
HcadOtlicc: No. I, LowerO'ConncllStreet, Dublin I.
Telephone (01) 780022.