Page 23 - Spring 2013 Hardlines Strategies
Basic HTML Version
#
C6STSPFF8
6 cu ft Sport Flat Free
8/pallet • D/S Special
$70
00
each
#
1964700
Pruning Tools
D/S Special
$351
90
each
#
C6SP12
6 cu ft Steel
12/pallet • D/S Special
$58
75
each
#
163011800
True American
D/S Special
$270
00
each
#
16301978
True Temper
D/S Special
$347
40
each
#
1923079
30” Greensweeper
D/S Special
$286
20
each
#
1950278
Real Tools for Kids
D/S Special
$252
00
each
90
Days
Dating
© 2013 AmesTrueTemper
465 Railroad Avenue • Camp Hill, PA 17011
1-800-393-1846 •
Pallet & Display Prepaid Drop-Ship Specials!
See us @
Booth # 332
for additional
specials!
you an expert perspective on whether
the items and brands you’re carrying are
right for your market. The process goes
all the way down to the details of how
you’re using peg-hook and shelf space.
Should a certain product be getting more
than one facing? Should it be lower, or
higher, on the display?
Do I have a mix of
good-better-best items?
Brand name items, especially those
with a reputation for high quality,
will likely anchor your categories.
“Consumers are educated on name
brands,” Munger says. “They understand
and recognize a quality brand.”
But even though he tilts his product
mix heavily toward the high-quality tools
he knows professional and many do-it-
yourself customers want, Munger includes
an economy line with his assortments.
Having a range of price points available
means you will appeal to more customers.
Are Your Numbers Healthy?
One of the classic measurements of a store’s productivity is Sales Per
Square Foot. A low number could be an indication you need to make
some changes to your assortments or merchandising strategy.
You can check your store’s Sales Per Square Foot number by comparing it to
numbers in the
Cost of Doing Business
study from the North American Retail
Hardware Association (NRHA). Every year, NRHA surveys hardware stores,
home centers and lumberyards across the country and creates a report of
average numbers on those stores’ balance sheets. These numbers serve as
benchmarks for your own business. If your numbers are lower than the indus-
try average, then it’s time to start thinking about how you can raise them.
Sales Per Square Foot = Net Sales/Square Feet of Selling Area
Typical
High-Profit
Hardware Stores
$146
$178
Home Centers
$268
$247
LBM Outlets
$432
$666
Source: NRHA 2012
Cost of Doing Business
study
