Page 28 - Spring 2013 Hardlines Strategies
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28
Spring 2013 •
Hardlines
Strategies
which makes future ordering of parts
faster and easier.
The ordering process is easy and accurate,
too. Before he started using PartScription,
Jim Bishop, owner of Vesta Lee Lumber in
Bonner Springs, Kan., ordered parts from the
manufacturer. “My biggest worry was that
we would get the wrong part and frustrate
the customer,” he says. “With PartScription,
that has never happened. Their customer
service department is always very helpful,
fast and accurate when we need help.”
#3 PartScription is a
low-risk investment.
PartScription is the perfect niche
because of its low up-front cost. Typically,
when you get into a niche category, you
invest in a few SKUs, dedicate a few feet
of shelf space and see what sells. There’s
always a risk involved because if people
don’t buy those specialty items, you’re
stuck with inventory.
Because it uses an online catalog,
PartScription eliminates that risk. Every
dollar you earn goes directly to your bottom
line without overhead to worry about. For
its wholesale customers, PartScription has
a generous 60-day return policy. Customers
only order what they need, and you don’t
have to stock anything. You can also order
parts by phone.
Of course, if you want customers to
take advantage of this service, you have
to advertise it. PartScription offers a free
customized consumer brochure as well as
a free counter display.
#4 You can enhance your
online presence.
Online shopping is becoming more
and more the norm for all ages of
customers. No doubt that when they
have a part they need to order, many
customers automatically turn to the
Internet. What is your store doing to
reach those customers?
PartScription has made it easy for
you to place its catalog on your store’s
website. It’s an easy way to enhance your
store’s website and give you one more
point of access to online shoppers.
When they come to the store to pick
up their parts, they’ll likely browse and
buy something else. And, the more you
can offer shoppers online, the more often
they’ll return to your store’s website to see
what else is new.
#5 Blish-Mize
offers competitive,
wholesale pricing.
Because of the partnership between
Blish-Mize and PartScription, you also
get proprietary pricing, which is available
only through Blish-Mize. This wholesale
pricing allows you to set your own
margins and is much lower than what
customers will find if they simply log on
to PartScription without going through
your store. Net margins can be 20 percent
and more on most items, well above
margins on items in the rest of the store.
Make sure all employees watch the
PartScription training video, which shows
them how to find the wholesale price
when they’re ordering parts for customers.
PartScription has 57 warehouses
nationwide that it uses to ship parts.
Delivery is fast and the customer can have
the item shipped to your store.
Get Started Today
If you’d like to take PartScription for a
test run, go to your customer account on
, then click on the
PartScription Catalog link under the Services
& Programs menu. You can also visit Kevin
Price in booth #933 at the upcoming
Blish-Mize Buying Market in March.
STORE PROGRAMS
What’s Available?
Here are some of the commonly
requested parts from the
PartScription website.
Fridge:
Water Filter, Bin, Shelf,
Ice Maker, Gasket
Mower:
Blade, Wheel, Air Filter,
Spark Plug
HVAC:
Igniters, Sensors, Blower
Motor, Burners
Vacuum:
Belts, Bags, Filters,
Hose, Brushes, Fittings
Dryer:
Heating Element, Knobs,
Lint Filter, Door Parts
Snow Blower:
Belt, Shear Pins,
Shave Plate
Range:
Bake Element, Burner,
Igniter, Cooktop
Electronics:
Remote Control,
Cords, Adaptors, Chargers
You can quickly access the PartScription catalog through your customer account on
.
