Page 26 - Spring 2013 Hardlines Strategies

26 Spring 2013 • Hardlines Strategies
STORE PROGRAMS
Thanks to a partnership between
PartScription and Blish-Mize, now you can
do both. PartScription offers an online cata-
log of more than 9 million repair parts and
accessories for appliances, lawn and garden,
HVAC, vacuums and electronics. You have
access to wholesale pricing to boost your
margins, excellent vendor support and no
money out of your pocket to start.
“PartScription is an add-on category
you can have without the expense of
stocking any extra products,” says Blish-
Mize Marketing Manager Don Miller. “It
gives you the opportunity to sell products
so your customers won’t have to go down
the street to get what they need.”
#1 PartScription is an
important service to give to
your customers.
With the economy causing many people
to monitor their spending more closely, more
people are keeping household items like
appliances and outdoor power equipment
longer. When something breaks, they’ll try to
fix it themselves rather than buy a new one.
Typically, those do-it-yourselfers
assume that, if they’re going to fix some-
thing like a major home appliance, they
should head to a specialty retailer, con-
tact the manufacturer or get online to see
if they can find the right part.
If you can make the parts ordering process
easy for your customers, then they’re likely
to come to you in the future when something
breaks, and you’ll have a customer for life.
In addition, repair parts are items big-
box stores typically don’t carry. By using
PartScription to offer these items in your
store, you give shoppers one more reason
to come to you, and you strengthen your
standing as a one-stop shop for all mainte-
nance and repair needs around the home.
“PartScription provides competitive
wholesale prices, enhanced service to cus-
tomers while driving profits, store visits
and additional sales,” says PartScription
President Kevin Price.
#2 You will have a complete
selection of products.
Very likely, you’ll be the only one in
your market who can make it easy to
order repair parts. But even if there are
other choices in your market, you can
still be the dominant player, even against
Internet competitors.
“Because we have such a comprehensive
selection and competitive prices, we
neutralize your Internet competition,”
says Price.
The benefit of getting items through
PartScription is that you’ll have access
to parts for major name brands, like GE,
Sony, Whirlpool, Maytag and Husqvarna.
In addition to one-time repair parts, parts
include items customers will need again
and again, like refrigerator water filters,
or vacuum bags, belts and filters.
Once your customer sets up an
account with you online, that customer
can view previously purchased parts and
can keep track of the model numbers
of appliances and equipment they have,
Your Next Profitable Niche
Five Reasons PartScription Should Become
the Next Hot Category in Your Store
W ould you like
to expand your
inventory by
9 million SKUs without
taking up any extra space?
Would you like a niche that
draws repeat traffic into
your store?
PartScription’s online catalog makes it easy for you to order repair parts. Through Blish-Mize, you
are one click away from your own, specialized wholesale pricing.