Winebow Marketing Calendar July - December 2014 - page 13

New Yorker Cartoon Promotion
Leverage our recent New Yorker cartoon ad campaign
throughout the year with branded cartoon cocktail
napkins, t-shirts and posters.
Launch Date: Ongoing
Holiday Entertainment Themed Program
New entertainment themed program to encourage the
perfect movie night at home with Root: 1 wines.
Launch Date: October 1
Rough Rider Marketing Launch and POS
Marketing launch packets for Rough Rider mailed in the
middle of June, anticipate receiveing them end of June,
beginning of July. All POS for Rough Rider is now available
via Trade Tools.
Launch Date: Ongoing
South American Awards Program
Popular 2014 South American Awards distributor incentive
program to support Bodega Catena Zapata, Tilia, High
Note, Bodega Renacer, Root: 1, Leyda and Cousiño-Macul.
Launch Date: July 1
1...,3,4,5,6,7,8,9,10,11,12 14,15,16
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