Stella Moscato “Sweet with an Edge”
POS and Poster O er
Direct mailer to Winebow Accounts introducing Stella with
FREE poster o er. A necker will, also, be available for a
consumer purchase o er -- buy Stella Moscato get a free poster.
Launch Date: August 1
Spring/Summer Picnic Program
Premium branded umbrellas and director’s chairs ideal
for o -premise displays or on-premise promotional tools.
Accompanied by Tilia coupon o er.
Launch Date: Ongoing
Lamùri: The Heart of Sicily
For a limited time, consumers can receive a FREE copy
of Fabrizia Tasca-Lanza’s cookbook, “Coming Home to
Sicily,” just by learning about the Tasca d’Almerita
Regaleali estate and Lamùri wine.
Launch Date: Ongoing
Ribbon On-bottle Decoration
Decorative on-bottle ribbon available on the non-Z charm
promotion bottles of Zardetto Prosecco. This program will
begin at the same time as the Z Charm promotion and will
be pre-packed on all regular cases of Zardetto Prosecco.
Launch Date: September 1
Peaches & Prosecco POS
Peaches and Prosecco make the perfect Bellini. This
program and supporting POS will be available in June
during the first months of peach season and good through
the end of the year.
Launch Date: Ongoing
Z Charms On-bottle Holiday Neckers
On-bottle necker promotion pre-packed on 10,000 cases of
Zardetto Prosecco (6 neckers/case). Necker includes rebate for
consumer to receive the whole set of wine charms. This will be
a special item number and each region will have an allocation.
Launch Date: September 1
