Winebow Marketing Calendar July - December 2014 - page 8

Collector’s Events
Trade and consumer events featuring the highest tier of
Catena Zapata’s estate selections.
Launch Date: Ongoing
Display Racks
Continuation of popular high-end Catena branded
wood racks.
Launch Date: Ongoing
Video Series
Complete video series for Bodega Catena Zapata,
narrated by Nicolas and Laura Catena. Multiple versions
available (full length, abbreviated and varietal specific).
Launch Date: June 1
Cabernet and Chardonnay Brochures
New brochures highlighting the unique selling points of
Bodega Catena Zapata’s high altitude Chardonnay and
Cabernet Sauvignon.
Launch Date: September 1
Brand Kits
Complete package of Bodega Catena Zapata POS and
brand videos.
Launch Date: September 1
Direct Mailer
Emphasis on Catena Alta and Nicholas Catena Zapata
acclaim, targeting key accounts both on and o -premise.
Launch Date: October 1
1,2,3,4,5,6,7 9,10,11,12,13,14,15,16
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