EoW January 2012

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EuroWire – January 2012 26
News
Corporate
Messe Düsseldorf and its partner Grupo
Cipa have launched a new trade fair for the
wire and cable industry in Brazil. The first
staging of wire South America will take
place from 8th-10th October 2013 at the
Imigrantes Exposicoes Exhibition Centre in
São Paulo (concurrently with the Tubotech
international trade fair for pipes, valves,
fittings and components).
Messe Düsseldorf is renowned as the
organiser of wire and Tube, the world’s
leading trade fairs in the international wire,
cable and tube sector, held every two years
in Düsseldorf, Germany. Internationally,
Messe Düsseldorf has many years of
experience in organising trade fairs for both
industries in Dubai, United Arab Emirates;
Bangkok, Thailand, South-East Asia; São
Paulo, Brazil; Shanghai, China; Mumbai,
India; and Moscow, Russia.
Werner M Dornscheidt, chairman and CEO
of Messe Düsseldorf, welcomed the new
addition to the international trade fair
programme: “We already contribute our
expertise in organising high-tech trade fairs
around the world. On the basis of WiCAB,
which took place from 4th-6thOctober
2011 in São Paulo as part of Tubotech we,
in cooperation with our partner Grupo
Cipa, are developing wire South America
as an independent trade fair customised
to meet the local needs in the region. For
our customers this is a gateway to give
them access to the growth market of South
America – at an economically ideal time.”
The timing for the launch of the trade fair
could not be better. The Brazilian economy
saw its strongest growth with 7.5% in 2010.
For 2011, economists forecast a growth rate
of a little less than 4%.
Brazil is now the seventh-largest economy
in the world (ahead of countries such as
Spain, Italy, India and Russia) and could
reach similar levels as economically leading
countries such as Great Britain and France
within the next three years.
Brazil’s annual exports increased by some
33.9% and reached $242.5bn in the past
twelve months. Due to the country’s
infrastructure projects including railways,
ports, airports, power stations and hotels,
the Brazilian industry needs to invest in
technology and innovation in order to
be able to compete on the international
export market. (Source: AWO, The Foreign
Trade and Investment Organisation of the
Austrian Chamber of Commerce.)
Grupo Cipa – Brazil
Fax: +55 11 5585 4359
Email:
Website :
Messe Düsseldorf North America – USA
Fax: +1 312 781 5188
Email:
Website :
Messe Düsseldorf GmbH – Germany
Email:
Website :
Wire trade fair for Brazil
▲ ▲ Photo credit: ‘Octávio Frias de Oliveira Bridge’, São Paulo, Brazil Photographer: Celso Diniz