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Unique Visitors Monthly (UVM) –
Refers to the number of distinct individuals requesting pages
from the website during a given period, regardless of how often they visit. Visits refers to the
number of times a site is visited, no matter how many visitors make up those visits.
United Dairy Industry Association (UDIA)
– UDIA coordinates with its members, 18 state and regional
dairy promotion organizations, to develop and implement programs and services to support the dairy
industry.
Universal product code (UPC)
– Grocers use the UPC to identify products and prices, and to track their
sale. UPCs are translated into barcodes (a series of vertical parallel bars printed on a product’s package)
that are read or “scanned” by electronic cash registers.
Video news release (VNR)
– Information about a product produced in a video newscast format and
distributed to the news departments of television statements. If, after the news director reviews the VNR
and he/she decides to use it, the video is typically edited and aired as a news item during a newscast.
Warehouse store (superstore
) – A large-scale, high-volume store that stocks a large number of products
that sell at low prices such as Wal-Mart. Can be called a “warehouse club” if the store sells only to
members such as Costco or Sam’s Club.
Wire service (Associated Press)
– A newsgathering organization that that collects stories for newspapers
and distributes them electronically to subscribers.
Cheeses
Artisan Cheese
– Refers to cheeses that are handmade in small quantities with respect for the tradition of
the cheese. Artisan cheeses can be, but are not necessarily, made from milk obtained from animals
located on the farm where the cheese is made.
Commodity Cheese
– Describes popular varieties of cheese typically produced in large quantities with a
flavor profile that appeals to the majority of consumers. These cheeses are sold in supermarkets, either as
branded products or under private labels, or distributed for foodservice use. In California, Cheddar, Jack
and Mozzarella (low-moisture form) are popular commodity cheeses.
Farmstead Cheese
– Refers to cheeses made from milk obtained from animals located on the farm where
the cheese is made.
Specialty Cheese
– A broad term that describes non-commodity cheeses. Specialty cheeses are cheese
varieties with distinctive flavor profiles catering to a special niche in the market. Specialty cheeses can be
unique varieties of cheese (i.e., Camembert, St. George, Teleme) or specialized versions of popular
cheeses such as Cheddar, Jack or Mozzarella (i.e., raw milk Cheddar, Dry Jack, high-moisture
Mozzarella). This category also includes handmade artisan and farmstead cheeses. Specialty cheeses are
typically sold as branded products in specialty food stores and in supermarket gourmet cases.
Organizations
CARB
– California Air Resource Board
CARES
– Dairy CARES
CCOA
– California Creamery Operators Association
CDC
– California Dairy Campaign
CDI
– California Dairies, Inc.
CDFA
– California Department of Food and Agriculture
CDQAP –
California Dairy Quality Assurance Program