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Did You Know?
It’s summer time, batteries only
fail in winter ... don’t they?
T
he summer heat destroys
batteries by expanding
the plates and locks,
which in turn stress the
joints causing hairline cracks
appear. This makes the battery
unable to perform at its optimum
working capacity, ultimately
enabling it to only work at half
its rated level. This means one
day, without warning, a vehicle
will just fail to start, the hotter it
is the quicker and greater the
damage done.
Yes there is a peak in winter,
but, this is linked to the summer,
that’s when the damage was
done, cold does not kill a battery
it just slows it down, and slowing
down an already damaged
battery results in failure. This is
why as soon as the temperature
drops to 5 degrees you have an
instant spike in sales, it catches
out the batteries that just about
made it through summer.
So if your focus has slipped
from batteries because it’s not
cold, I guarantee you 100%
you are missing out on sales,
and the competition are taking
advantage of this. Take 10
minutes, review your customers,
the ones who are not currently
buying and give them a call.
There will be reasons that you
can look at and rectify, but it
won’t be because they are not
selling any.
If you need any assistance, call
or e-mail Alan Knight, he will be
glad to give you a helping hand.
alan.knight@eurocarparts.comCisco: 7001 – 091