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Kilner AUTUMN/WINTER 2018
Blogger Outreach
With access to a number of influential bloggers,
we foster relationships and build trust to encourage
promotion of our brands to their followers. We send
out samples and ask for impartial reviews which
translate into shares with their vast networks, driving
traffic to our own social media and websites.
Campaigns: #MyKilnerStory
For our 175th anniversary, we wanted to celebrate
with all of our friends worldwide. The Kilner
®
story
is nothing without our creative community that have
used our products for generations, often in ways we
haven’t imagined!
Video
Video content is king! When scrolling through the
busy world of social media, we need to capture
attention and inform, educate and entertain, making
followers more likely to remember our brand. Videos
are an important way for us to show how to use our
products and create brand engagement.
Customer Partnerships: Sarson’s
Collaboration is the name of the game! We work
with several big brands to create interesting,
impactful campaigns which help us tell our story.
Our relationship with Sarson’s is one which makes
perfect sense. We are the original British food
preserving brand, and they are the UK’s leading
producer of speciality vinegars. We are both iconic
home-grown brands with centuries of heritage and
experts in the world of pickling.