26 / 57
26
Enhancing BSO Capacity
Likewise, Caribbean Export facilitates training opportunities for
Investment Promotion Agencies (IPAs) in a range of areas, with
the aim of strengthening their capacity to attract investment
projects, reducecosts throughcollaborativeefforts in information
gathering and informationmonitoring systems, aswell as actively
promote information exchange amongst its nineteen members.
Training programmes offered include: Investor Facilitation, and
Marketing for Investment Promotion.
Training in Marketing for Investment Promotion
During a Study Tour to Europe, 20 IPAs received training in
marketing and invest ment promotions. This training was
provided by experts in ABA-Austria, the top global performer
among one hundred and eighty-one (181) investment promotion
intermediaries (IPIs) by the World Bank in the 2009 Global
Investment Promotion Benchmarking Report.
The programme covered areas such as marketing for investment
with the presentation of several approaches to marketing in an
investment promotions environment; the execution of promo
tional activities; making a presentation; and management tools
for effective monitoring and review of marketing programmes.
Training in Investment Promotion
From May 24-26 2011, a total of 29 participants from regional
IPAs, convened in Suriname to undergo three days of intensive
training in Investment Promotion. During the sessions, focus was
placedalsoon interactivegroupdiscussions allowingparticipants
to share information, insights and approaches to success in that
sector. Investment promotions experts, from Marston Mansell
Limited in the UK, provided this training in:
• Best practices in investment promotion and benchmarking
• Investment promotion strategy, branding and positioning
• Developing financial incentives
• Developing investment packages and packaging incentives