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News

Corporate

January 2016

19

www.read-eurowire.com

More than 11,000 trade visitors headed to São Paulo, Brazil,

for the second concurrent staging of wire South America and

TUBOTECH.

wire South America and TUBOTECH occupied 344,400ft

2

of gross

exhibit space with approximately 500 brands at the São Paulo

Expo Exhibition & Convention Center in Brazil.

The 11,000 international trade visitors attending the three-day

event primarily came from the oil and gas, automotive and

construction industries, as well as metal construction and mining

sectors.

At wire South America 2015, about 150 exhibitors from 25

countries presented the latest technologies from the wire and

cable industry. For the first time, the trade show featured a

German group exhibit with 22 companies.

Although Brazil’s economic growth has slowed down and

despite the negative growth expected for 2016, the products of

the wire, cable and tube industries remain of high importance

for Brazilian industry. Demand is particularly high in the

construction and automotive sectors as well as for household

electronics in general, and manufacturers’ objective to be

present on the South American market remains strong.

“The Brazilian market continues to be highly attractive for our

exhibitors,” said Erhard Wienkamp, division director of Messe

Düsseldorf. “Even in tense economic times it is important to fly

your flag, make contacts, strengthen partnerships and prepare

business deals.”

Organised by Messe Düsseldorf in cooperation with the

Italian partners of the Fiera Milano Brazil, wire South America

was supported by leading international associations: IWMA

– International Wire & Machinery Association, IWCEA –

International Wire & Cable Exhibitors Association, WCISA – Wire

and Cable Industry Suppliers Association (USA) and ACIMAF –

Italian Wire Machinery Manufacturers Association.

wire South America and TUBOTECH will again be held

concurrently from 3

rd

to 5

th

October 2017 at the São Paulo Expo

Exhibition & Convention Center.

Messe Düsseldorf GmbH – Germany

Website

:

www.wire-south-america.com

It’s show success in São Paulo

Exhibitors at this year’s wire South America in São Paulo, Brazil