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Speaker Bio
Leah Davis
Account Supervisor, Civilian
As an Account Supervisor at Civilian, Leah Davis has managed large-scale, long-term social
marketing programs focused on mental illness stigma reduction, suicide prevention, traffic
safety, among other pressing issues. With over 15 years of marketing experience, she has
distinguished herself with her leadership and successes of the It’s Up to Us campaign which
has demonstrated measurable shifts in attitudes leading to desired behavior changes.
Riverside County adopted and implemented the It’s Up to Us (mental illness stigma reduction
and suicide prevention) campaign in 2011. Since its inception, Leah has managed the
messaging and creative development of the campaign, overseen comprehensive research
studies, helped develop a quantitative baseline and future evaluation tool, conducted
qualitative stakeholder interviews and focus groups, and established best practices.
Leah presently serves on the San Diego Suicide Prevention Council, is a published writer, and
led the framework and content development of “A Guide to Using Facebook for Suicide
Prevention and Mental Illness Stigma Reduction” which was accepted into the National Best
Practices Registry. She is a personal advocate for mental health and suicide prevention, and
her commitment to social change makes her one of the chief change-makers at her agency.
Civilian: An uncommon agency for the common good.