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2017 – 2018 Marketing
Program Guide
17
BEER STYLE & FEATURED COCKTAIL DISPLAYS
Spirit End 2 Displays have now been converted to a Beer Style and Feature Cocktail Displays. These displays are
set to highlight up to 4 SKUs for each feature.
To create the theme of the displays in-store, shelf talkers will be designed and printed by PEI Liquor for the Beer
Style and Feature Cocktail Displays.
The Feature Cocktail will be outlined on
www.liquorpei.comas the “Feature Cocktail”, as well accompanied with
the cocktail recipe on the product listing page.
PROGRAM
PERIOD
BEER STYLE
DISPLAY
1
Crisp & Hoppy
2
Flavoured & Refreshing
3
Local/Atlantic
4
Lighter & Refreshing
5
PEI Beer Festival
6
Cider
7
Bright & Balanced
8
Bold & Full Flavoured
9
Fruity & Smooth
PROGRAM
PERIOD
FEATURED
COCKTAIL
1
Gin & Tonic
2
Sangria Summer
3
TBD- Island Style
4
TBD- Island Style
5
Classic Caesar
6
Whiskey Sour
7
TBD-Holiday Cocktail
8
White Russian
9
Margarita