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2017 – 2018 Marketing
Program Guide
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CHILLED PRODUCTS PROGRAMS
Cooler at Cash Program
Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated.
There are
Twelve (12)
Display opportunities available per retail outlet. Suppliers can apply for brands within
the marketing period applications. The program allows for one (1) brand with two (2) facings per period. The
selection of Cooler at Cash products will be based on:
•
Category strategy
•
Seasonal themes
•
Profitability/Sales potential
•
Inventory levels
•
Program support
PROGRAM PERIOD
COST (per SKU)
April-March (year)
$5000
Eligible Products:
Single Serve Beer, Ready to Drink,
Cider and Wine.
Locations:
Oaktree, West Royalty, Stratford,
Granville, Waterfront, Cornwall, Montague, Kensington,
North Rustico, Queen Street, O’Leary & Borden-Carleton.
(12)
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