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2017 – 2018 Marketing
Program Guide
3
Sales Trends
This document details PEI Liquor’s updated marketing programs, program periods and application process for
PEI Liquor’s fiscal year (April 2015 – March 2016). Marketing program fees are aligned not only by store sales but
also by monthly sales volumes as detailed in the following:
9%
11%
14%
14%
10%
10%
15%
8%
9%
P E R I OD 1 P E R I OD 2 P E R I OD 3 P E R I OD 4 P E R I OD 5 P E R I OD 6 P E R I OD 7 P E R I OD 8 P E R I OD 9
PERIOD SALES
$-
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$14,000,000.00
$16,000,000.00
Total Sales By Retail Outlet
3