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2017 – 2018 Marketing
Program Guide
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Period 8 – January 3 to February 15 – Explore
LiquorPEI.comThe Winter Warm-up promotion celebrates the “warming” power of premium spirits, wines and beer that are
associated with winter weather. The campaign uses inspiring drink imagery and lines to generate fun winter cocktail
ideas and encourage customers to enjoy the warmer side of winter, and find their own way to warm-up! The goal of
the program is to influence purchase decisions in-stores and encourage customers to add premium incremental
products to their basket.
Period 9 – February 16 to March 31 - Double Up Event
This is an exciting program that will debut in 2017, in which we will encourage customers to “Double Up” their
purchases to capitalize on deeper savings. The theme will be designed to support the idea of double savings –
and maybe even fun. This will help PEI Liquor capitalize on each customer visit, while “limited time” offers and
messaging can help to encourage customers to come back again soon.
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