GAZETTE
March 1976
v. Federal Communications Commission can
be
taken to illustrate the reformist aspect of public in-
terest law representation.
1
The case arose from the granting of a renewal of a
broadcasting licence to a company in respect of a sta-
tion based in Jackson, Mississippi. The grant of re-
newal of the licence had been made by the Federal
Communications Commission, which is the authority
responsible for the regulation of broadcasting in the
United States, despite allegations made by the petition-
ers of discriminatory broadcasting by the licencee. In
particular, the petitioners alleged that the licencee had
failed in the past to give a fair and balanced presen-
tation of controversial issues, especially those concern-
ing Negroes and the Catholic Church.
The petitioners had claimed the right to participate
in a hearing by the Federal Communications Com-
mission concerning the licence renewal. They had
claimed standing to participate on the basis: (a) that
they were the owners of television sets; and (b) that
they represented "all other television viewers in the
State of Mississippi". The Commission had denied them
a hearing, stating that only persons alleging electrical
interference or some economic injury had standing to
contest applications for renewal of broadcasting lic-
ences.
The position taken by the Federal Communications
Commission on the question of standing was in accord
with the existing judicial rulings on the matter. The
lawyers for the petitioners, however, resorted to the
Courts because of their conviction that important issues
of public interest were involved in the case. Their
conviction was vindicated by the United States Court
of Appeals for the District of Columbia. The Court
held that the grant of renewal of the licence was erron-
eous and directed that the Commission hold a hearing
on the renewal application at which the petitioners
would be represented. It stated in part that "(some)
mechanism must be developed so that the legitimate
interests of listeners can be made a part of the record
which the Commission evaluates", and that "in order
to safeguard the public interest in broadcasting . . . we
hold that some 'audience participation' must be allowed
in licence renewal applications".
12
Finally, the role of public interest lawyers is
value-
oriented.
For most public interest lawyers, public in-
terest work is a form of retreat from what they regard
as the unemotionality and neutrality demanded of them
in regular practice. They seek, through the practice of
public interest law, to bridge the "(sharp) dichotomy
between the lawyer's professional work and his per-
sonal values".
The lawyers engaged in public interest law select
clients who are pursuing goals with which they can
identify. The tendency has been for them to adopt
specialised goals — such as, the monitoring of govern-
ment agencies, the advancement of tenants' rights or
the representation of consumers •— and to select clients
who can further these goals. For that reason, the pub-
lic interest law client is often referred to as "a client
for a situation".
Public Interest Law and Pro Bono Concepts
Distinguished
It follows from the
value-orientation
of public in-
terest law work that the ability to pay for services re-
quired is not the sole, or even an important, criterion
used by public interest lawyers in the selection of
clients. Some public law constituents indeed, such as
those caught up in the poverty syndrome, are such
because they lack the means to command legal ser-
vices in the private market. At this point, however, it
is necessary to draw the important distinction between
pro bono
work and public interest law work.
Pro Bono
is the term used to characterise legal ser-
vices rendered gratuitously to indigent clients. Most
lawyers in private practice make allowance for a cer-
tain amount of
pro bono
activity. In addition, schemes
under which public funds are made available for the
provision of legal services for indigents exist in the
United States as they do in other developed legal
systems. Finally, the provision of legal aid to the poor
is the
raison d'etre
of most Legal Aid Societies. The
public interest law concept developed independently
of the
pro bono
concept as that has been incorporated
within the traditional role of the lawyer, and is clearly
distinguishable from it. Firstly, as had previously been
indicated, public interest law connotes a much greater
range of activities than the provision of legal services
to the poor. Secondly, while
pro bono
work is normal-
ly undertaken under an ill-defined sense of charity,
public interest law work is undertaken under a definite
sense of duty by the lawyer to utilise his skills for the
benefit of society. Thirdly, whereas "success in the
action" is the objective of
pro bono
advocacy, public
interest law representation is commonly designed to
bring major social issues into relief.
Methods of Public Interest Law Representation
The
reformist
aspect of most public interest law
representation requires the selection of techniques and
strategies that will give greatest visibility to the issues
in question in order that public consciousness be evoked
on these issues. Consequently, public interest law rep-
resentation is characterised by a "search for greatest
impact".
One public interest law firm has stated that its
methods of representation are based on those of the
large private Washington firms; "The successful private
Washington firm has made it abundantly clear that
full representation of a client's interests requires vig-
orous and usually simultaneous representation before
four independent forums; the Courts, Administrative
Agencies, the Legislature, and the public itself (prin-
cipally through the press). The effective law firm is the
one that can supply the appropriate orchestration to
receive a result harmonious with its client's interest".
11
Certain techniques and strategies which have be-
come associated with the Public Interest Law Move-
ment will now be considered. These include: research
and dissemination of information, test case litigation,
organisation of the community base, monitoring of
government agencies and political lobbying.
1. Research and Dissemination of Information
In accordance with the precept that there is "no
accountability without visibility", public interest law-
yers attempt to collect and disseminate information
necessary for intelligent policy decisions in their special-
ised fields. This information may be used to a variety of
ends. It may, for example, be published in order to de-
velop public consciousness about specific issues. Illus-
tratively, the Friends of the Earth Society, which in-
cludes a number of public interest lawyers among its
mentors, is a group of environmentalists committed to
a programme of education through publication. Alter-
natively, the information may be used to provide ex-
pert advice and technical assistance to Courts and other
decision-making bodies. Public interest lawyers have,
40