6 / 162
E
ditor
:........................................
David Bell
F
eatures
E
ditor
(USA)
:
..........Dorothy Fabian
E
ditorial assistant
:
.................Christian Bradley
D
esign
/P
roduction
:
................Julie Tomlin
P
roduction
:
...............................Lisa Benjamin
S
ales
& M
arketing
:
.................Jason Smith
(
I
nternational
)
UK & ROW sales
Giuliana Benedetto
Italian speaking sales
Hendrike Morriss
German speaking sales
Doug Zirkle
North American sales
Linda Li
Chinese speaking sales
Jeroo Vandrevala
Indian sales
A
dvertisement
C
oordinator
:
............................Liz Hughes
A
ccounts
M
anager
:
................Richard Babbedge
S
ubscriptions
:
...........................Liz Hughes
P
ublisher
:
..................................Caroline Sullens
F
ounder
:
....................................John C Hogg
INTRAS OFFICES
E
urope
:
46 Holly Walk, Leamington Spa
Warwickshire CV32 4HY, UK
Tel
: +44 1926 334137
Fax
: +44 1926 314755
:
eurowire@intras.co.ukWebsite
:
www.intras.co.ukWebsite
:
www.read-eurowire.comUSA
:
E
ditorial
Dorothy Fabian
272 First Avenue, Apt 12G
New York, NY 10009, USA
Tel
: +1 212 614 9266
Fax
: +1 212 614 9266
:
dfabian@rcn.comI
ndia
:
Jintras Ltd
,
Jeroo Vandrevala
Subarna (Ground Floor)
P21/N, Block A, New Alipore
Kolkata 700 053, India
Tel
: +91 33 2407 07 01
Fax
: +91 33 2407 07 00
:
jeroo@intras.co.uk* US$33 purchase only
Front cover: Gimax USA Corp
See page 159 for further details
US copies only
:
EuroWire
(ISSN No: 1463-2438)
is published bi-monthly by INTRAS Ltd and distributed
in the US by DSW, 75 Aberdeen Road, Emigsville, PA 17318-0437.
Periodicals postage paid at Emigsville, PA.
Postmaster
: send address changes to EuroWire, PO Box 437, Emigsville PA 17318-0437
www.read-eurowire.com© 2011 Intras Ltd, UK
ISSN 1463-2438
Whenyouhave finishedwith
thismagazineplease recycle it
Youmay have noticed a new addition to the front
cover of this issue of EuroWire: a QR code.
QR (Quick Response) codes, which take the form
of a black and white matrix of squares, can hold
information such as website and email address-
es, telephone numbers, or short messages.
The codes can be read by a range of devices:
many mobile phones already have the capability
to read the codes, while others can be enabled
by downloading appropriate software (for ex-
ample, the free RedLaser app for the iPhone).
These codes have been widely used in Japan for
a number of years, but they are now starting to
become popular worldwide.
They can direct potential customers to your
website or email address, quickly and accurately,
and can even act as a replacement
for the traditional business card.
We are confident that QR codes are
going to become an increasingly
common sight, and in the near future we plan
to offer the facility to add these codes to adverts
appearing in EuroWire.
If you have a compatible mobile phone, please
give the codes a try, and let us know what you
think of them.
For those of you who haven't, the QR code on
this page simply states: Welcome to the latest is-
sue of EuroWire.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
To those of you attending Interwire, please feel
free to call in at the EuroWire booth (1806) and
say hello.
I shall, of course, be
making the rounds
during what prom-
ises to be an exciting
exhibition. See you in
Atlanta.
David Bell
Editor
4
Technology gives us all a
quick route to information